Combining data and technology to drive successful digital and business transformation, Ajit has done just that for Lenovo. A passionate and experienced speaker, Ajit will lift up Lenovo's curtain and share the work that has happened and is happening backstage to bring about Lenovo's transformative performance. Ajit will talk about:
Over the last 12 years, Ajit has helped craft and drive Lenovo's Global online sales from 5 countries to 32, leaving Lenovo's footprint in 90+ countries. Having also previously aided companies such as Deloitte and Gateway with growth-oriented transformations, Ajit demonstrates enviable business acumen. Luckily for us and the many team members he has lead, there's also a passion for transferring knowledge - Ajit is keen to share insights at conferences and classrooms alike on a wide range of topics.
A unique and rich market in terms of history, trends, and populace, the SEA region is a complex system to navigate, and entrance without a detailed strategy and understanding is bound to fail. Jasper offers a trove of practical insights and tangible market considerations derived from his experience driving Philips' eCommerce across APAC:
With over half a decade experience at Philips' APAC office, taking a lead role for most of it, Jasper is an entrepreneurial business leader uniquely positioned to be the perfect fit for the “East meets West” theme. With a strong background, featuring companies such as Accenture and Lazada, Jasper synergizes the best of both worlds in his business approaches. Responsible for multi-channel business strategy development, as well as building the required capabilities in the region, Jasper's story is an insightful one.
What are you creating? How will people use it? How will people react? What's going to happen to your product, given current and future usage trends and patterns? Envisioning the future and thoroughly understanding your product beyond its intended purpose is paramount for longevity. Get there with:
Having worked with some of the most era-defining global brands all across the globe, Rudi's strategic and creative acumen is currently put to good use by Google across a multitude of projects. Communication art and design has a powerful transformative potential and Rudi has been employing it with brands such as HBO, Coca Cola, Airbnb, twitter, and many more, to sheppard them in the right direction. Recognized for his efforts, Rudi's work has garnered a hefty and well-deserved collection of awards. When it comes to creative strategy, Rudi is in the know and the best guide to introduce us to his world.
Deep and machine learning is taking us from an era of personalization into the next - individualization, and Mario is in the epicenter of it all. Learn how AI is changing the digital marketing landscape and how Uber uses AI in creative ways to surf this change with confidence:
Marketing analytics produce actionable insights and the creative application of such insights, in tandem with technological integration and an overarching intellectual curiosity, is Mario's strong suit and has been for over a decade. From business intelligence to artificial intelligence, over 2 decades of firsthand industry experience with Google, Symantec, Facebook, and more, have continuously ensured Mario being at the forefront of digital business development.
Technology is quick to evolve and businesses must be equally quick to follow this evolution to ensure a competitive edge. The promise of in-store digital services has been there for over a decade. Very few actual implementations have gone beyond a pilot, mostly since the customers don’t see enough value in the service that would justify the investment. Pavan will touch on:
Pavan is a leader and visionary with over a decade of experience in carrying out technological innovations in the retail industry for global players. With extensive experience in such global retail brands as Target and Walmart, Pavan's responsibilities have always revolved around instituting strategies and solutions, with his continued success being a testament to his ability. Pavan's leadership role has, by necessity, taught him to teach and help grow the next leaders, making him a wonderful instructor and a joy to listen to.
Nowadays, data is what drives marketing, design, and eCommerce in general. But what about startups & companies who have yet to gather actionable data? Antoine will talk about:
Antoine is a design and growth expert, with over a decade of experience under his belt, here to share the challenges of designing for a global product and balancing a strategic roadmap. Having launched his own product, Norbert, at an early stage in his career, a chunk of Antoine's experience came from hands-on learning. Resulting in a resounding success, with broad coverage, Antoine continued by helping others do the same, polishing his own expertise at holistic digital marketing. Antoine is also currently heading a designer community in Germany called Shapes, exploring how technology and design shape our everyday lives.
eCommerce is as much about people, as it is about technology. Using the latter to solve the former's needs is where Dianna feels in her element. Currently responsible for shipping products and programs at Facebook to scale internet connectivity to the next 4 billion users, Dianna's exceptional work with emerging markets puts her in a unique position to contrast the differing trends between various geographical sectors in terms of cross-cultural technological adoption and response. Dianna will talk about:
Dianna Yau brings the latest and most impactful technology to where it's needed most, be those emerging markets or foreign startups. With stints at Google and IBM, Dianna currently finds herself at Facebook and also helps run “Silicon Valley Abroad” - her own growth enabling company. Dispelling disparities with technology is a powerfully transformative process and Dianna's future plans revolve around leveraging this transformative power to tackle gaps in education, economic growth, equality and more.
Digital second, customer first. Usually customers are buying the journey, not the destination. Whether it's news, articles of clothing, car parts - there's a reason they buy from you and not from somebody else. It is important to reinforce this reason, but how do you do that? By building relationships through content, events, stories, brand positioning and more. Victoria is joining eCOM360 to talk about brand building through experiences:
A digital strategy guru with over a decade of experience in the field of digital marketing, specializing in everything from SEO to brand, business, and marketing development, Victoria has worked both with start-up and legacy brands and is currently the Director of Times Journeys for The New York Times. Victoria's own unique journey has been conducive to her customer first strategy and her ideas and approaches stand out even among the modern day customer-oriented, authentic, and relationship-based digital experience development. A complete leader with a valuable lesson to share, Victoria's talk is not to be missed!
The success of businesses across the world largely rest on their ability to adapt to the social and cultural norms of conduct, thought, and doing business. Startups are no different, which means there are differing traditions, understanding, and constraints for what a startup is and what it can and cannot do. Journey into the world of Indian startups with Ankit, who will touch on:
Formerly: flipkart.com
A digital marketing expert and enthusiast, Ankit's broad knowledge base and cross-industry experience have solidified into a winning growth and scaling methodology that has helped companies and startups evolve. The effect of market differences is most acutely felt by start-ups and Ankit's expertise is often called upon to help them navigate these fluid environments. Ankit's hefty digital marketing proficiency developed through years of practice, comes in crucial for transferring the tools for explosive growth into the right hands.
With the continuous growth of eCommerce, smaller businesses have gained a valuable tool for staying relevant and heard. eCommerce practices between retailers of various sizes differ and they differ a lot, with the smaller ones often pressed for innovative and creative solutions to compete, whereas giant retailers focus on seamlessness and efficiency. Join Natalia and Andrey as they discuss:
A digital business guru with a full-stack skillset from development to marketing, Natalia has spent the last decade heading various eCommerce departments, most recently that of Samsung. Having played crucial roles in Lenovo, Svyaznoy, MTS, and more, Natalia's wide expertise and technological know-how compliments her knowledge base with unique breadth that shines through and supports every point she makes with a hefty foundation of hands-on experience.
Andrei is a Manager of the Deloitte CIS Consulting department. He has over a decade of eCommerce management experience including experience in SAP Hybris implementation, SAP CRM implementation, SAP Hybris Marketing. Business & solution architecture is his strong suit, demonstrated throughout a multitude of high-level cross-industrial projects. Further complemented by foundational technical understanding, Andrei's A-Z unders
Data tells a story. Ben's expertise lies in understanding this story, including all the information, hidden meanings and lessons and extracting qualitative and actionable data. In a time where data quantity can be overwhelming, it's becoming increasingly important to be able to orientate yourself in it and use it to your best advantage. With Ben, you will learn about:
A conversion research specialist, responsible for running conversion research programs for various companies around the world, Ben synthesizes academic and applied marketing knowledge forming a unique data-driven CRO perspective. Purposeful research is Ben's strong suit - developed through years of both marketing and scientific research at various institutions and organizations, his exemplary methodology and understanding is now put to good use at CXL.
With the growth of eCommerce comes the requirement to ensure smooth shopping experiences to varying demographics, and hence tailor to different priorities, requirements, and preferences. If you don't, you're likely to alienate a lot of people and lose revenue. The sheer complexity, structural, logistical, and more, of implementing omnichannel solutions in large-scale companies, or such with old structures can be difficult to wrap one's head around. Join Pelle in exploring concrete case studies and inspiring success stories, and learn something new about omnichannel marketing:
Business growth and expansion into new markets is Pelle's bread and butter. An eCommerce expert with a strong business acumen and over a decade of experience in the field, Pelle has the knowhow to make any retail venture successful and has been applying his knowledge to drive the success of various large retail chains. A decorated veteran and a frequent keynote at the biggest Scandinavian conferences, Pelle has built multiple companies from the ground up, each of them impacting international markets and becoming online sensations.
Numerous facets of digital marketing are often underused and misunderstood, resulting in fragmented, incomplete, and ultimately suboptimal campaigns that dish out far more money than they should. Nobody knows this better than Alexa, who will tell you about:
Alexa's successes revolve around the creation of holistic and user experience oriented strategies, requiring in-depth understanding of various target audiences, taking them on enticing journeys and creating happy customers primed for business engagement. An experienced speaker, Alexa is a treat to listen to, leveraging her extensive experience as a presenter and sharing lessons learned at Unbounce, Help Scout, and CXL.
In a data-oriented environment it is often easy to forget that we're people selling to people and, while data can and should guide marketing decisions, successful target audience behavior influencing strategies often require a higher-level perspective and understanding. Mischa will touch on:
Mischa can be found at the crossroads where applied psychology and digital marketing meet. An incredible and experienced instructor with hefty practical knowledge, Mischa's insightful approach is highly sought-after. Digital marketing is a science, with data driving its development. While many boast about using data-informed insights to produce results, few understand the systems behind this data. With almost 2 decades with Grey Matters, complimented by a decorated academic life, Mischa offers a perspective that dives far deeper than data, understanding the underlying mechanics of persuasion and influence and combining them with concrete cases.
Different markets require specific approaches and strategies relating to customers, clients and business partners. Maria is here to share the role and impact of sequential marketing in the digital world, as well as the how and the why of its workings, while contrasting it to traditional strategies:
A communications guru spearheading business development at Yandex with profound experience in managing high-budget campaigns for European markets, Maria brings invaluable expertise and practical know-how in relations and marketing management. With a demonstrated and decorated history of business development, Maria has, throughout her career, executed communications and marketing strategies all across Europe, with her most recent endeavours focusing on the German, French, Spanish, and Italian markets.
It takes companies 9 months, on average, before they even know that they have been hacked. Programming since the age of 9 and an ethical hacker since the age of 14, Ruben is an expert in data security and his talk will touch upon the frequently acknowledged, but glossed over topic of digital safety in eCommerce, talking to eCOM360's attendees about attacks, pre-emption, protection, and risks:
Having consulted on digital security for eBay, LinkedIN and more, Ruben's highly sought-after skill set has been put to good use all across the globe and is currently applied with BitSensor, reducing the 9 month hack detection figure to 50 milliseconds and stopping attacks in real-time. Landing clients by proving the need for his services by breaching their defences, Ruben has proved time and time again that the concerns he raises are to be taken seriously.
Brands and retailers have faced no bigger, more complex challenge than what they face today. No matter the business, no matter the market, engagement is now a 24/7 pursuit, an always-on opportunity - a necessity, in fact - to connect with customers. Reaching and retaining customers today means making every moment personal, every experience shoppable. This is the current reality and the foundation of business going forward: meeting customers where they are, when they are, and however they happen to find you. It may seem daunting, but thanks to the ever-increasing sophistication and adaptability of today's commerce platforms and services, more power than ever before is in the hands of brands and retailers to meet, understand, and engage customers consistently and genuinely. This is the story of experience-driven commerce: the responsibility and power to understand and meaningfully engage customers at any moment and by any medium.
Ben Marks is a Magento evangelist and community superstar. 8 years providing Magento training, with half of them spent as the face of the community on top of that, Ben is a wise teacher and exceptional orator, at the centre of everything Magento. At eCOM360, Ben will be talking about experience-driven commerce for all. While eCom practices vary globally, UX-oriented things such as speed, ease-of-use, and others play a vital role everywhere. Learn how your online business can benefit from Magento’s strengths of open source engagement and Progressive-Web-App initiative.
All of a sudden, the streets are filled with delivery boys and girls on bikes with the iconic blue box displaying the now-familiar white-lettered ‘Wolt’. Over the span of a few years, food delivery has changed forever and Wolt has been a driving factor. Liis Ristal is joining eCOM360 to talk about how the age of digitalization offered an opportunity to kick-start a new era of food delivery, leaving a permanent mark on the $800 billion restaurant industry. Liis will talk about:
Liis is a media guru and has lead multiple teams since an early stage in her decorated, decade-long career as a business developer and manager. With a strong background in marketing, business strategy, and research, Liis' extensive practical insights gained working for such agencies as Aegis Media, Omnicom, and Adcash have solidified a unique foundational knowledge-base that has helped her drive international business for those she represents.
When it comes to eCommerce, China is often more innovative in their digital strategies than their Western counterparts. Influencer marketing is one example of this: the popularity of live-streaming, direct eCommerce integrations into social platforms, and mutual promotion between influencers - it's a different world. Taking us on a guided, insight-rich tour is Marta, who will help us understand:
With over a decade spent in China providing various cross-cultural guidance services, staring as a TV show host, and serving as LIAA's Culture and Tourism representative, Marta's immersion in the Chinese culture has made for a detailed and valuable understanding of the local marketing practices and public life. It's this knowledge and its daily applicability in her work that has solidified her expertise in the field.
Insights derived from trends are often nothing more than fun facts. Following trends is the fastest way to fall victim to financial markets. Trends must be understood and set through meticulous exploration and innovation. Antons' introductory session is a welcome for all participants and attendants to engage eCOM360 as a business meditation - a coming together of gurus with the explicit goal of making the most of each other's knowledge and galvanize our own unique potential. Through a holistic understanding of eCommerce trends and the motivations behind those who set digital ones, we will uncover those which eludes us individually.
For over a decade and a half, Antons has been running Scandiweb and providing digital solutions to the likes of Walmart, New York Times, Peugeot, Rockar and many more. A programmer since the age of 5, Antons' tech knowledge is exemplary and he's currently heading the largest Magento development team in the world. Having witnessed the evolution of eCommerce first hand, Antons' has developed a specific understanding of the industry that has helped him keep Scandiweb at the forefront of digital business.
Voice recognition technology is improving by the day and this is represented in growing adoption of said technology, with 20% of all mobile search queries being voice search, according to Google. Yet, broadly speaking, very little has changed for SEO experts and digital marketers around the world. Why? Join Kristaps on an interesting journey touching on why the current digital marketing era is being dubbed “ voice-first”:
With over 18 years of cross-disciplinary experience, Kristaps has not only watched digital trends come and go, but has also been on the front-lines setting them. The striving for improvement of our day to day through digital innovation and technological advancement is where Kristaps feels in his element. Working with startups, governmental institutions, international agencies - demand for Kristaps' creative mindset is everpresent, especially in light of his well-developed ability to marry innovation with business development.
VR shopping, Smart Shoes, and Smart Manufacturing are changing the shoe manufacturing industry. With branding strategies evolving in tandem with a broadening product range, the industry's eCommerce aspect is growing in complexity and scope. Meanwhile, things such as speed to market remain of paramount importance. Journey inside this eCommerce labyrinth with Dr. Luh, the general manager of China's second largest shoe manufacturer subsidiary, GTS+. Learn about:
Dr. Luh is the General Manager at GTS+ and has been described as a visionary, leading a team put together to find creative and innovative ways of uniting smart technologies, shoes, and our daily life. GTS+ are a leading Chinese company in developing materials and technologies to produce better and smarter footwear. They support full-chain footwear design and production for such clients as Fils, Crocs, Skechers, The North Face, being a part of the second biggest shoe manufacturer in the world! Concurrently, GTS+ has a reputation for outside-of-the-box thinking - from synchronizing nearby shoes, to shoe symphonies, and more, Dr. Luh's ideas are always mind-bending, fascinating, and exciting to hear.
Discover the psychological principles that make products of all kinds highly engaging, and learn a framework that can be customised to your own projects and organisations. You will:
Scott Gould is the go-to expert on engagement, and what makes people engage with ideas, brands, organisations, and each other. Formerly a church pastor, Scott learned first hand about human behaviour, the power of engagement, and the perilous misuse of that power. As a consultant, he now advises some of the world’s biggest brands and oldest organisations on getting people highly engaged around their cause. A popular and passionate keynote speaker, Scott offers a message of real engagement in a world were so much is only skin-deep.
This talk puts nine years of research into one blistering performance, and unveils what is the crucial competitive advantage today: fully engaged customers. You will:
Scott Gould is the go-to expert on engagement, and what makes people engage with ideas, brands, organisations, and each other. Formerly a church pastor, Scott learned first hand about human behaviour, the power of engagement, and the perilous misuse of that power. As a consultant, he now advises some of the world’s biggest brands and oldest organisations on getting people highly engaged around their cause. A popular and passionate keynote speaker, Scott offers a message of real engagement in a world were so much is only skin-deep.
Marketplaces are so convenient. You can browse, compare, and buy a wide range of different products from countless retailers all in one place. The European market, however, has been slower to adopt such platforms, especially compared to Amazon's victory march in the USA, and Alibaba's dominance in the Eastern hemisphere. Why? Are marketplaces the future of retail in Europe? What are the current trends? Dmitry will talk about the rise of Alibaba and Alibaba's marketplace experience in Russia, while touching on:
Dmitry is Alibaba's Head of marketplace business development for the Russian & CIS sectors. Holding a PhD in World Economy, with specialization in Chinese business, Dmitry's career path has followed a logical progression going from a project manager, to head of product, to business development manager with one of the world's most respected and valuable brands. Dmitry has a complete profile in terms of business development, however his speciality lies in new business growth and retail channel expansion. A frequent keynote at conferences all across the world, Dmitry's life experience and knowledge is something to marvel at.
Brand building is a fine art and demands careful navigation and understanding of a plethora of ever-changing factors. With the perpetual cultural, intellectual, and social evolution of customers, brands must follow suit to remain relevant. The most successful ones stay ahead of the curve and contribute to the genesis of customer expectations. This session will focus on a modern approach in brand building - integrating digital and tech - in Asia:
For over 20 years, Jacqueline combines in-depth analytics and strategic thinking in brand development, identifying and activating strategic growth opportunities for clients across diverse industries, recently earning recognition as one of the World's Most Influential Marketing Leaders by the World Marketing Congress. She has served as the lead strategic advisor on a variety of engagements in Asia and globally, instrumental in driving significant value creation with clients such as SAP, Fox Networks, AXA, BNP Paribas Cardif, DBS Bank, Fullerton Financial, Temasek Holdings, CapitaLand, Bank Mandiri, Credit Suisse, Standard Chartered Bank, China Airlines, Shangri-la Hotel, Coke, P&G, Bandai Japan, PSA, Vodafone, Philips, Telkom, and many more.
Did you know that Chinese population of cross-border e-commerce consumers increasing by 10 times over the past three years? Come to learn:
Join a panel discussion and Q&A with eCommerce leaders and policy makers from Ningbo, debate on the most efficient approach to export and trade with China. Ask your questions about running online business with and from China and get answers from first hand. Ningbo CEEC Exposition and Cooperation Bureau partnering with eCOM360 organizing “CROSS-BORDER E-COMMERCE WITH CHINA” breakout session in the same venue, more than 20 delegates are coming from Ningbo to join the discussion!
Cross-border eCommerce is one of the largest business possibilities today. If you have a great product, people in need will appreciate it no matter their geographical location, however, reaching them is not enough. There's competition, culture, mentality, market understanding, pricing, and countless other things standing in your way. Learn how to defang the challenges of new markets with Anders and take your business global. Anders will talk about the following:
Anders has helped 15+ stores enter new markets, such as the Nordic market, as well as the Spanish and British ones, including his own running equipment business that was eventually bought by the leading online shoe store in the Nordics. With a keen eye for opportunity, a deep market understanding, and plentiful experience in cross-border eCommerce, Anders has worked with businesses of all types and sizes. Anders' decade-worth of knowledge has been amassed from his many successes, as well as the occasional mishap, that always leaves a far more powerful lesson. All of these insights have helped comprise a unique understanding regarding entering new markets, which Anders will share with eCOM360's attendees!
Email is the king of cost-efficient marketing channels. In an era where everything is becoming increasingly personalized and individual-oriented, email retains relevance offering exactly the same thing it has offered for decades - a digital channel for building long-lasting and personal relationships, which happens to be the hot topic of modern digital marketing. How to leverage email to turn leads into fans, how to retain a personal approach in spite of automation, and how is email's potential employed in 2019 - join Janis for a riveting session that will answer the questions above and more:
A visionary that understands the future of email marketing, over the last 10 years, Janis has founded and led multiple digital marketing agencies to success, with Mailigen and LeaderSend still progressing with ever-increasing relevance. With a passion for enabling other businesses to reach their full marketing potential, Janis has recently taken it a step further and become a board member of the Latvian Startup Association, working on promotion and development of the best & brightest in Latvia. A frequent participant in workshops, meetups, and conferences of all sizes, Janis' passion & expertise shines through every time he takes to the stage.
This session is neither about eCommerce, nor the digital world. It’s about turning your fears into your most powerful driving forces and propelling yourself towards growth and success. Walking on shattered glass is similar to firewalking. Glass walking is yet another way to show how the impossible is just a perspective. The Glass walk itself reveals the importance of paying attention in a very specific way. It is the mastery of this specific type of focus and the overcoming of your own negative belief system that can be developed through Glass walking, thus changing your mindset in a truly powerful way.
You will be guided by Baiba Kļava- Vecvanaga at Fire-hawk.eu, who leads Glass Walk events around the world for Entrepreneurs, Executives, Business professionals, Professional Athletes and others willing to grow personally.
It takes increasingly more effort for content marketers today to struggle through the digital noise that results from all the digital data produced yearly. Amongst thousands of content tactics out there, it is crucial to understand what is going to work for you. Intercom has been one of the fastest-growing SaaS companies of its generation, thanks to its content marketing, and John has played a big role in that success. In this session, he will expand upon ways of taking your content strategy to the same heights.
With over two decades of experience leveraging the power of the written word as a tech and business journalist for big news outlet players, John now leads the team that produces Intercom’s award-winning blog, podcast, books, and social media. A content strategist who works tirelessly to facilitate growth for Intercom through content marketing, and seeks up-to-the-minute approaches to reach even further. When it comes to tomorrow's content strategy, John is amongst the best guides to follow.
Get ready for some whopping facts. Retail death in America is raging (Lowe's, JC Penny, Macy's are all struggling) yet value shopping is still thriving. Americans only have 400 USD liquidity. 7 out of 10 brick and mortar stores opened in the US last year were dollar stores. SE - Dollar store has exploded in the last year. All those lead to one question answered in this session by the global leaders Wish themselves - why is price-conscious shopping still an untapped market and how to leverage that?
Havard has worked with incubator programs and startups, including in China and the Rocket Internet ecosystem. Some of his focal points at Wish are finding ways to build a more sustainable supply chain, improving product safety and customer satisfaction, optimizing price policy to address changes in product import fees, market outreach via targeted advertising campaigns.
In today’s world of technology and the ease at which we can interact digitally, children have different opportunities to learn and play than it was for previous generations. It’s more important than ever before for toy companies to leverage these opportunities to ensure kids fulfill their potential as creative problem solvers and lifelong learners. Discover how LEGO designers are engaging kids in new experiences by safeguarding the core creative principles of the original brick and using technology in a fun, playful, and relevant way.
Melissa Pickering heads up the Interactive Play Center at LEGO, leading a team of designers that work across the LEGO portfolio to blend digital and physical play. She has worked in the field of interactive kids products for 15 years, from innovating theme parks as a Disney Imagineer to founding an ed-tech startup. During the last 5 years at LEGO, she has formed a team to innovate LEGO play through digital experiences. Examples include gamified play like NEXO Knights and learning through play like the Star Wars Droid Commander. The overarching principle for these experiences is to use technology to engage kids in building with LEGO bricks.
How are marketers talking to people and households instead of cookies and devices? How can websites and advertising be personalized in a post-GDPR world, where cookies and device IDs are sensitive (PII) data? Identity management and cross-device technology are changing the way we do eCommerce, customer journey mapping, and analytics. Identity resolution is no longer a competitive advantage, but a must for digital marketing.
By night Chip is a musician and electronic music producer. By day he diverts his creativity into building person-based analytics platforms for US-based Fortune 500 companies. Chip holds an MBA and undergrad in Computer Science and has been in digital marketing for more than 10 years, during which he has successfully started 4 companies.
Transition is universal, not only digital. It changes society, culture, technology as well as our thinking. How can companies cope with this transition? How will they stay relevant to customers in the future? In this innovative session, Christian Wehner invites the audience to open up to new ways of thinking. Changing perspectives, exploring new business models and putting the customer in the center of every action taken.
Christian Wehner is Global XM Ambassador of SAP. As a business development expert, he is responsible for various activities around SAP Customer Experience, always thinking creatively, independently and coming up with wild ideas beyond the expected. Besides that, Christian is also a Founding Member of the BAW and Speaker / Thought Leader particularly in the field of "Innovation & Creativity". Before joining SAP, Christian helped to build and position an international online marketing start-up with over 800,000 active users today and managed national marketing at the Red Bull Media House. He has also worked in sales and content production at various radio stations.
Urbanista, a leading lifestyle audio brand in the Nordics, has established a very strong position and gained an impressive market share in the fast-growing wireless headsets category. Figure out what made Urbanista realize they could compete with giants such as Airpods, and by finding the right audience even come out on top. Why are data-driven decisions the only thing you can trust? What were the practical eCommerce growth tactics used for a staggering 1,000% increase?
As the Group eCommerce Director at Strax Group, Victor is responsible for overseeing business planning, content strategy and development, promotional campaigns, website design, customer service, web analytics and web technologies for all D2C brands within the group. A deep dedication to eCommerce drives Victor in helping companies with setting up organizations and improve existing operations. Over the years he has gathered knowledge in building, managing and scaling a versatile in-house eCommerce agency to be able to quickly adapt to market changes and collected experience in setting overall strategies for present and future eCommerce operations.
The technological and strategic evolution of sales and marketing channels has brought eCommerce brands a ray of new ways to engage with potential customers digitally. Heineken is amongst those who have taken this leap and delivered innovative approaches one after another. In this session, Yannis, one of the great minds behind Heineken recent digital strategies, will provide insights on analytics and satisfaction measurement, share case studies and the main challenges that resulted in brand success stories.
Yannis is an experienced strategic thinker, currently steering the Innovation & Digital at Heineken. He brings success to the company projects with his skill in areas such as business partnering, innovation management, program management, and agile methodologies, making sure to remain focused on shaping the company-wide strategy for the digital future.
Web browsers have started taking the initiative in the so-called "privacy wars". Browsers seek to eradicate cross-site tracking, and in doing so make life difficult for ad tech, analytics, marketing, and experimentation efforts. In this talk, Simo will introduce how different browsers implement these mechanisms. He'll go through the various disruptions that these modern tracking protection means introduce to the eCommerce, digital analytics, and digital marketing, before wrapping up with a look at the future as well as practical things you can do to secure your data quality.
Simo Ahava, partner and co-founder of 8-bit-sheep, is a recognized expert on customizing web analytics and tag management solutions to improve the entire "life cycle" of data collection, processing, and reporting. His main areas of expertise lie with Google Analytics and Google Tag Manager, and Google has appointed him as a Google Developer Expert in these fields. Simo is especially interested in the interface between marketing and development, and his main focus is on increasing awareness, skills, and critical thinking around data.
Twitter is the world's largest focus group. A global, public conversation where anything and everything is discussed. Insights from the hundreds of millions of tweets sent every day can help you understand what's happening in the world and learn about audiences important to you. Joe will discuss how to leverage this giant corpus of human thought to identify trends and changing consumer preferences as well as the people behind them. If you want to make better decisions across your organization, #StartWithThem.
Joe has always enjoyed taking the road less traveled and the challenge of building something from scratch, whether a start-up within a mature business or in an entirely new market. He has advised and consulted, managed projects and programs, and sold into existing accounts and new ones. Recruited team members and partners, created marketing campaigns, managed sales forecasts. The common thread throughout has been the question: "Where do we grow from here?" The great challenge of taking new technologies into new markets has been and is his own.
Times and technologies change and evolve in immense speed, and so does your audience. Reviewing the most cutting edge innovative approaches, tech and practices which will become an absolute necessity for survival for any brand in the digital world in the next 3 years. Join Scott's ideation session for a digital guide rooted in Warner Music's road and current strategies into reaching the influence and audience engagement they possess.
Scott works closely with Warner’s senior management team to help chart the long-term course of the company at the intersection of music, technology, and culture. A prominent public speaker and lecturer, Scott travels the world evangelizing new business models for the digital age. In 1997, Scott and Richard Gottehrer started The Orchard on New York’s Lower East Side to provide independent artists the ability to sell their music to mainstream audiences. Two decades after its formation, the company is now owned by Sony Music and has operations in 40 global territories.
AN ALL VIRTUAL EXPERIENCE
Adapt or Lose. No alternative.
That's why in 2021 we are gathering the leading ecommerce practitioners to learn how to better adapt in a world rapidly changing.
In 3 days with 15+ hyper-focused sessions, you will walk through all steps of digital commerce transformation. GET INSPIRED, IDEATE, JUST F* DO IT & SCALE UP your business in a new virtual setting:
