eCOM360 17 April, 2020
Riga, Latvia

Session details

Combining data and technology to drive successful digital and business transformation, Ajit has done just that for Lenovo. A passionate and experienced speaker, Ajit will lift up Lenovo's curtain and share the work that has happened and is happening backstage to bring about Lenovo's transformative performance. Ajit will talk about:

• Background
• Growth | revenues, countries, expansion
• Customers, marketing and scaling
• Key initiatives and growth engines
• Future plans

Speaker`s bio

Over the last 12 years, Ajit has helped craft and drive Lenovo's Global online sales from 5 countries to 32, leaving Lenovo's footprint in 90+ countries. Having also previously aided companies such as Deloitte and Gateway with growth-oriented transformations, Ajit demonstrates enviable business acumen. Luckily for us and the many team members he has lead, there's also a passion for transferring knowledge - Ajit is keen to share insights at conferences and classrooms alike on a wide range of topics.

Session details

A unique and rich market in terms of history, trends, and populace, the SEA region is a complex system to navigate, and entrance without a detailed strategy and understanding is bound to fail. Jasper offers a trove of practical insights and tangible market considerations derived from his experience driving Philips' eCommerce across APAC:

• Development of SEA eCommerce landscape
• East vs West - Amazon vs Lazada (Alibaba), Shopee & JD (Tencent)
• Go to market considerations in South East Asia
• How to be successful on SEA marketplaces - organizational capabilities, content, and marketing approach

Speaker bio

With over half a decade experience at Philips' APAC office, taking a lead role for most of it, Jasper is an entrepreneurial business leader uniquely positioned to be the perfect fit for the “East meets West” theme. With a strong background, featuring companies such as Accenture and Lazada, Jasper synergizes the best of both worlds in his business approaches. Responsible for multi-channel business strategy development, as well as building the required capabilities in the region, Jasper's story is an insightful one.

Session details

What are you creating? How will people use it? How will people react? What's going to happen to your product, given current and future usage trends and patterns? Envisioning the future and thoroughly understanding your product beyond its intended purpose is paramount for longevity. Get there with:

• High-level strategic insights
• Looking at user behaviors on online platforms
• Business and creative opportunities
• Casual creative conversations

Speaker bio

Having worked with some of the most era-defining global brands all across the globe, Rudi's strategic and creative acumen is currently put to good use by Google across a multitude of projects. Communication art and design has a powerful transformative potential and Rudi has been employing it with brands such as HBO, Coca Cola, Airbnb, twitter, and many more, to sheppard them in the right direction. Recognized for his efforts, Rudi's work has garnered a hefty and well-deserved collection of awards. When it comes to creative strategy, Rudi is in the know and the best guide to introduce us to his world.

Session details

Deep and machine learning is taking us from an era of personalization into the next - individualization, and Mario is in the epicenter of it all. Learn how AI is changing the digital marketing landscape and how Uber uses AI in creative ways to surf this change with confidence:

• Improve the signal on A\B experiments and have better reads and insights
• Advanced segmentation of customers by propensity to act, churn, open an email
• Cross-sell predictions
• Models of resurrection and reactivation
• Natural Language to provide insights on content
• Loyalty programs

Speaker bio

Marketing analytics produce actionable insights and the creative application of such insights, in tandem with technological integration and an overarching intellectual curiosity, is Mario's strong suit and has been for over a decade. From business intelligence to artificial intelligence, over 2 decades of firsthand industry experience with Google, Symantec, Facebook, and more, have continuously ensured Mario being at the forefront of digital business development.

Session details

Technology is quick to evolve and businesses must be equally quick to follow this evolution to ensure a competitive edge. The promise of in-store digital services has been there for over a decade. Very few actual implementations have gone beyond a pilot, mostly since the customers don’t see enough value in the service that would justify the investment. Pavan will touch on:

• Identifying the key criteria when evaluating in-store technologies that are best suited to meet the needs of your global customer base
• Implement and scale innovative technologies as part of your strategic roadmap to drive internal and external digital adoption rates
• Take an agile approach to innovation to consistently deliver on new store concepts that surprise and delight shoppers

Speaker`s bio

Pavan is a leader and visionary with over a decade of experience in carrying out technological innovations in the retail industry for global players. With extensive experience in such global retail brands as Target and Walmart, Pavan's responsibilities have always revolved around instituting strategies and solutions, with his continued success being a testament to his ability. Pavan's leadership role has, by necessity, taught him to teach and help grow the next leaders, making him a wonderful instructor and a joy to listen to.

Session details

Nowadays, data is what drives marketing, design, and eCommerce in general. But what about startups & companies who have yet to gather actionable data? Antoine will talk about:

• What to base design assumptions on when you are building from scratch
• Achieving an agile-to-the-max design process through designing directly in the browser
• Empowering product designers to care for the whole experience of your product
• How can you scale these bits of advice to larger, established companies?

Speaker bio

Antoine is a design and growth expert, with over a decade of experience under his belt, here to share the challenges of designing for a global product and balancing a strategic roadmap. Having launched his own product, Norbert, at an early stage in his career, a chunk of Antoine's experience came from hands-on learning. Resulting in a resounding success, with broad coverage, Antoine continued by helping others do the same, polishing his own expertise at holistic digital marketing. Antoine is also currently heading a designer community in Germany called Shapes, exploring how technology and design shape our everyday lives.

Session details

eCommerce is as much about people, as it is about technology. Using the latter to solve the former's needs is where Dianna feels in her element. Currently responsible for shipping products and programs at Facebook to scale internet connectivity to the next 4 billion users, Dianna's exceptional work with emerging markets puts her in a unique position to contrast the differing trends between various geographical sectors in terms of cross-cultural technological adoption and response. Dianna will talk about:

• The opportunity in emerging markets and which markets
• Case studies of best practices of localization in emerging markets
• Steps to building and scaling products to emerging markets

Speaker`s bio

Dianna Yau brings the latest and most impactful technology to where it's needed most, be those emerging markets or foreign startups. With stints at Google and IBM, Dianna currently finds herself at Facebook and also helps run “Silicon Valley Abroad” - her own growth enabling company. Dispelling disparities with technology is a powerfully transformative process and Dianna's future plans revolve around leveraging this transformative power to tackle gaps in education, economic growth, equality and more.

Session details

Digital second, customer first. Usually customers are buying the journey, not the destination. Whether it's news, articles of clothing, car parts - there's a reason they buy from you and not from somebody else. It is important to reinforce this reason, but how do you do that? By building relationships through content, events, stories, brand positioning and more. Victoria is joining eCOM360 to talk about brand building through experiences:

• The New York Times Journey. Mission, history, and numbers, including pivotal moments in NYT's digital evolution
• The NYT as a consumer brand - why deepening relationships with our readers is important
• The NYT growth and numbers today.
• Ideas for incorporating experiences in e-commerce businesses
• Are content and storytelling important nowadays?
• Purpose, personality and community-driven eCommerce.

Speaker`s bio

A digital strategy guru with over a decade of experience in the field of digital marketing, specializing in everything from SEO to brand, business, and marketing development, Victoria has worked both with start-up and legacy brands and is currently the Director of Times Journeys for The New York Times. Victoria's own unique journey has been conducive to her customer first strategy and her ideas and approaches stand out even among the modern day customer-oriented, authentic, and relationship-based digital experience development. A complete leader with a valuable lesson to share, Victoria's talk is not to be missed!

Session details

The success of businesses across the world largely rest on their ability to adapt to the social and cultural norms of conduct, thought, and doing business. Startups are no different, which means there are differing traditions, understanding, and constraints for what a startup is and what it can and cannot do. Journey into the world of Indian startups with Ankit, who will touch on:

• Overview of the last decade of the Indian startup ecosystem
• An eye to the future: where this ecosystem is headed in the next 5 years. The future billion $ startups, with - examples from Accel's portfolio
• Market/customer insights: Global vs Glocal
• Principal challenges faced by Indian startups

Speaker`s bio

Formerly: flipkart.com
A digital marketing expert and enthusiast, Ankit's broad knowledge base and cross-industry experience have solidified into a winning growth and scaling methodology that has helped companies and startups evolve. The effect of market differences is most acutely felt by start-ups and Ankit's expertise is often called upon to help them navigate these fluid environments. Ankit's hefty digital marketing proficiency developed through years of practice, comes in crucial for transferring the tools for explosive growth into the right hands.

Session details

With the continuous growth of eCommerce, smaller businesses have gained a valuable tool for staying relevant and heard. eCommerce practices between retailers of various sizes differ and they differ a lot, with the smaller ones often pressed for innovative and creative solutions to compete, whereas giant retailers focus on seamlessness and efficiency. Join Natalia and Andrey as they discuss:

• What's the difference between eCommerce in retail and Official Brand online omnichannel store?
• Global eCommerce strategy: Is the difference between countries is so great?
• Create value through experience: roadmap and methodology
• Global eCommerce Solution Functional Architecture - Best practice

Speaker bio

A digital business guru with a full-stack skillset from development to marketing, Natalia has spent the last decade heading various eCommerce departments, most recently that of Samsung. Having played crucial roles in Lenovo, Svyaznoy, MTS, and more, Natalia's wide expertise and technological know-how compliments her knowledge base with unique breadth that shines through and supports every point she makes with a hefty foundation of hands-on experience.

Andrei is a Manager of the Deloitte CIS Consulting department. He has over a decade of eCommerce management experience including experience in SAP Hybris implementation, SAP CRM implementation, SAP Hybris Marketing. Business & solution architecture is his strong suit, demonstrated throughout a multitude of high-level cross-industrial projects. Further complemented by foundational technical understanding, Andrei's A-Z unders

Session details

Data tells a story. Ben's expertise lies in understanding this story, including all the information, hidden meanings and lessons and extracting qualitative and actionable data. In a time where data quantity can be overwhelming, it's becoming increasingly important to be able to orientate yourself in it and use it to your best advantage. With Ben, you will learn about:

• How context can be a strategy for asking people the right questions
• CXL's playbook for gathering voice of customer data specific to mobile
• Methods to get qualitative data on customers perceptions of UX, friction, motivation, and uncertainties
• How to prioritize the research findings and create a process for testing and action

Speaker bio

A conversion research specialist, responsible for running conversion research programs for various companies around the world, Ben synthesizes academic and applied marketing knowledge forming a unique data-driven CRO perspective. Purposeful research is Ben's strong suit - developed through years of both marketing and scientific research at various institutions and organizations, his exemplary methodology and understanding is now put to good use at CXL.

Session Details

With the growth of eCommerce comes the requirement to ensure smooth shopping experiences to varying demographics, and hence tailor to different priorities, requirements, and preferences. If you don't, you're likely to alienate a lot of people and lose revenue. The sheer complexity, structural, logistical, and more, of implementing omnichannel solutions in large-scale companies, or such with old structures can be difficult to wrap one's head around. Join Pelle in exploring concrete case studies and inspiring success stories, and learn something new about omnichannel marketing:

• Best practices for omnichannel marketing mix models, do’s and dont’s
• How to succeed within omnichannel in complex environments and old company structures
• Inspirations from other companies and how they manage to get things changed
• How to get started

Speaker bio

Business growth and expansion into new markets is Pelle's bread and butter. An eCommerce expert with a strong business acumen and over a decade of experience in the field, Pelle has the knowhow to make any retail venture successful and has been applying his knowledge to drive the success of various large retail chains. A decorated veteran and a frequent keynote at the biggest Scandinavian conferences, Pelle has built multiple companies from the ground up, each of them impacting international markets and becoming online sensations.

Session details

Numerous facets of digital marketing are often underused and misunderstood, resulting in fragmented, incomplete, and ultimately suboptimal campaigns that dish out far more money than they should. Nobody knows this better than Alexa, who will tell you about:

• Branding and marketing strategies to help your eCommerce business stand out, without needing to spend millions on advertising.
• How to create a digital marketing campaign that touches people at every point in the buyer's journey using hyper-personalization techniques.
• A Go-to-market framework that you can apply right away.
• Lessons from a real marketing case study.

Speaker bio

Alexa's successes revolve around the creation of holistic and user experience oriented strategies, requiring in-depth understanding of various target audiences, taking them on enticing journeys and creating happy customers primed for business engagement. An experienced speaker, Alexa is a treat to listen to, leveraging her extensive experience as a presenter and sharing lessons learned at Unbounce, Help Scout, and CXL.

Session details

In a data-oriented environment it is often easy to forget that we're people selling to people and, while data can and should guide marketing decisions, successful target audience behavior influencing strategies often require a higher-level perspective and understanding. Mischa will touch on:

• The value of psychology for businesses
• A brief background and explanation of human decision making during the customer journey
• In-depth explanation of various applied priming, pricing and persuasion strategies
• Cross-cultural endnotes & wrap-up

Speaker bio

Mischa can be found at the crossroads where applied psychology and digital marketing meet. An incredible and experienced instructor with hefty practical knowledge, Mischa's insightful approach is highly sought-after. Digital marketing is a science, with data driving its development. While many boast about using data-informed insights to produce results, few understand the systems behind this data. With almost 2 decades with Grey Matters, complimented by a decorated academic life, Mischa offers a perspective that dives far deeper than data, understanding the underlying mechanics of persuasion and influence and combining them with concrete cases.

Session details

Different markets require specific approaches and strategies relating to customers, clients and business partners. Maria is here to share the role and impact of sequential marketing in the digital world, as well as the how and the why of its workings, while contrasting it to traditional strategies:

• Yandex: on the edge of technologies
• Traditional targeting channels vs new age
• Sequential messaging - why and how
• Future of customer engagement

Speaker`s bio

A communications guru spearheading business development at Yandex with profound experience in managing high-budget campaigns for European markets, Maria brings invaluable expertise and practical know-how in relations and marketing management. With a demonstrated and decorated history of business development, Maria has, throughout her career, executed communications and marketing strategies all across Europe, with her most recent endeavours focusing on the German, French, Spanish, and Italian markets.

Session details

It takes companies 9 months, on average, before they even know that they have been hacked. Programming since the age of 9 and an ethical hacker since the age of 14, Ruben is an expert in data security and his talk will touch upon the frequently acknowledged, but glossed over topic of digital safety in eCommerce, talking to eCOM360's attendees about attacks, pre-emption, protection, and risks:

• Latest developments in attack vectors
• Can hackers be excluded on a country level?
• Embedding security mechanisms in your shop
• Risk of attacks on eCommerce sites

Speaker bio

Having consulted on digital security for eBay, LinkedIN and more, Ruben's highly sought-after skill set has been put to good use all across the globe and is currently applied with BitSensor, reducing the 9 month hack detection figure to 50 milliseconds and stopping attacks in real-time. Landing clients by proving the need for his services by breaching their defences, Ruben has proved time and time again that the concerns he raises are to be taken seriously.

Session details

Brands and retailers have faced no bigger, more complex challenge than what they face today. No matter the business, no matter the market, engagement is now a 24/7 pursuit, an always-on opportunity - a necessity, in fact - to connect with customers. Reaching and retaining customers today means making every moment personal, every experience shoppable. This is the current reality and the foundation of business going forward: meeting customers where they are, when they are, and however they happen to find you. It may seem daunting, but thanks to the ever-increasing sophistication and adaptability of today's commerce platforms and services, more power than ever before is in the hands of brands and retailers to meet, understand, and engage customers consistently and genuinely. This is the story of experience-driven commerce: the responsibility and power to understand and meaningfully engage customers at any moment and by any medium.

Speaker bio

Ben Marks is a Magento evangelist and community superstar. 8 years providing Magento training, with half of them spent as the face of the community on top of that, Ben is a wise teacher and exceptional orator, at the centre of everything Magento. At eCOM360, Ben will be talking about experience-driven commerce for all. While eCom practices vary globally, UX-oriented things such as speed, ease-of-use, and others play a vital role everywhere. Learn how your online business can benefit from Magento’s strengths of open source engagement and Progressive-Web-App initiative.

Session details

All of a sudden, the streets are filled with delivery boys and girls on bikes with the iconic blue box displaying the now-familiar white-lettered ‘Wolt’. Over the span of a few years, food delivery has changed forever and Wolt has been a driving factor. Liis Ristal is joining eCOM360 to talk about how the age of digitalization offered an opportunity to kick-start a new era of food delivery, leaving a permanent mark on the $800 billion restaurant industry. Liis will talk about:

• Innovation in restaurant industry, where did it start?
• What does it take to go from brick and mortar to online?
• What is Wolt bringing to the table?
• What's coming next - trends in food tech

Speaker bio

Liis is a media guru and has lead multiple teams since an early stage in her decorated, decade-long career as a business developer and manager. With a strong background in marketing, business strategy, and research, Liis' extensive practical insights gained working for such agencies as Aegis Media, Omnicom, and Adcash have solidified a unique foundational knowledge-base that has helped her drive international business for those she represents.

Session Details

When it comes to eCommerce, China is often more innovative in their digital strategies than their Western counterparts. Influencer marketing is one example of this: the popularity of live-streaming, direct eCommerce integrations into social platforms, and mutual promotion between influencers - it's a different world. Taking us on a guided, insight-rich tour is Marta, who will help us understand:

• China's digital economy through Chinese influencers
• How influencers accelerate the development of China's digital economy
• Trends affecting the future of Chinese and global e-commerce
• The future of European e-commerce
• What should we do?

Speaker`s bio

With over a decade spent in China providing various cross-cultural guidance services, staring as a TV show host, and serving as LIAA's Culture and Tourism representative, Marta's immersion in the Chinese culture has made for a detailed and valuable understanding of the local marketing practices and public life. It's this knowledge and its daily applicability in her work that has solidified her expertise in the field.

Session details

Insights derived from trends are often nothing more than fun facts. Following trends is the fastest way to fall victim to financial markets. Trends must be understood and set through meticulous exploration and innovation. Antons' introductory session is a welcome for all participants and attendants to engage eCOM360 as a business meditation - a coming together of gurus with the explicit goal of making the most of each other's knowledge and galvanize our own unique potential. Through a holistic understanding of eCommerce trends and the motivations behind those who set digital ones, we will uncover those which eludes us individually.

• Opening introductory remarks
• Global eCommerce trends - setting the scene, sparking the discussion
• Wait, but what`s next?

Speaker bio

For over a decade and a half, Antons has been running Scandiweb and providing digital solutions to the likes of Walmart, New York Times, Peugeot, Rockar and many more. A programmer since the age of 5, Antons' tech knowledge is exemplary and he's currently heading the largest Magento development team in the world. Having witnessed the evolution of eCommerce first hand, Antons' has developed a specific understanding of the industry that has helped him keep Scandiweb at the forefront of digital business.

Session details

Voice recognition technology is improving by the day and this is represented in growing adoption of said technology, with 20% of all mobile search queries being voice search, according to Google. Yet, broadly speaking, very little has changed for SEO experts and digital marketers around the world. Why? Join Kristaps on an interesting journey touching on why the current digital marketing era is being dubbed “ voice-first”:

• Voice first but not voicer only
• Voice commerce trends
• Voice + AI [ voice ID, smart analytics ]
• Hands on demos - Alexa Echo Show, Google home, Siri

Speaker bio

With over 18 years of cross-disciplinary experience, Kristaps has not only watched digital trends come and go, but has also been on the front-lines setting them. The striving for improvement of our day to day through digital innovation and technological advancement is where Kristaps feels in his element. Working with startups, governmental institutions, international agencies - demand for Kristaps' creative mindset is everpresent, especially in light of his well-developed ability to marry innovation with business development.

Session details

VR shopping, Smart Shoes, and Smart Manufacturing are changing the shoe manufacturing industry. With branding strategies evolving in tandem with a broadening product range, the industry's eCommerce aspect is growing in complexity and scope. Meanwhile, things such as speed to market remain of paramount importance. Journey inside this eCommerce labyrinth with Dr. Luh, the general manager of China's second largest shoe manufacturer subsidiary, GTS+. Learn about:

• eCommerce Branding Strategies - Kids, Elders, Fashion, Performance & Future Buzz
• Speed to Market supply chain planning & execution
• Three strategies for Co-Branding to Boost China e-Commerce Sales
• Merging all traffic into a Self-Operated Content Based eCommerce Platform- Pricing / Content Strategies
• The Practice on China eCommerce Stories and Real Examples
• Heading to the Future- Smart Manufacturing & Smart Footwear
• Partners & Opportunities

Speaker`s bio

Dr. Luh is the General Manager at GTS+ and has been described as a visionary, leading a team put together to find creative and innovative ways of uniting smart technologies, shoes, and our daily life. GTS+ are a leading Chinese company in developing materials and technologies to produce better and smarter footwear. They support full-chain footwear design and production for such clients as Fils, Crocs, Skechers, The North Face, being a part of the second biggest shoe manufacturer in the world! Concurrently, GTS+ has a reputation for outside-of-the-box thinking - from synchronizing nearby shoes, to shoe symphonies, and more, Dr. Luh's ideas are always mind-bending, fascinating, and exciting to hear.

Session details

Discover the psychological principles that make products of all kinds highly engaging, and learn a framework that can be customised to your own projects and organisations. You will:

• Understand the psychology of engagement within design
• Learn from a wide range of examples
• Know what techniques and principles to put to use to achieve different goals

Speaker`s bio

Scott Gould is the go-to expert on engagement, and what makes people engage with ideas, brands, organisations, and each other. Formerly a church pastor, Scott learned first hand about human behaviour, the power of engagement, and the perilous misuse of that power. As a consultant, he now advises some of the world’s biggest brands and oldest organisations on getting people highly engaged around their cause. A popular and passionate keynote speaker, Scott offers a message of real engagement in a world were so much is only skin-deep.

Session details

This talk puts nine years of research into one blistering performance, and unveils what is the crucial competitive advantage today: fully engaged customers. You will:

• Learn the three critical processes that make customers and users highly engaged
• Get to know a model for strategy and practical tactics
• Understand the neuroscience and psychology of engagement
• Understand the economics and business models of engagement

Speaker`s bio

Scott Gould is the go-to expert on engagement, and what makes people engage with ideas, brands, organisations, and each other. Formerly a church pastor, Scott learned first hand about human behaviour, the power of engagement, and the perilous misuse of that power. As a consultant, he now advises some of the world’s biggest brands and oldest organisations on getting people highly engaged around their cause. A popular and passionate keynote speaker, Scott offers a message of real engagement in a world were so much is only skin-deep.

Session details

Marketplaces are so convenient. You can browse, compare, and buy a wide range of different products from countless retailers all in one place. The European market, however, has been slower to adopt such platforms, especially compared to Amazon's victory march in the USA, and Alibaba's dominance in the Eastern hemisphere. Why? Are marketplaces the future of retail in Europe? What are the current trends? Dmitry will talk about the rise of Alibaba and Alibaba's marketplace experience in Russia, while touching on:

• The rise of marketplaces and impacts on eCommerce's future
• Alibaba on the Russian market, its specifics and rise
• Long-term key trends and plans
• Focus on Europe - plans, opportunities, and possibilities for Baltic merchants

Speaker`s bio

Dmitry is Alibaba's Head of marketplace business development for the Russian & CIS sectors. Holding a PhD in World Economy, with specialization in Chinese business, Dmitry's career path has followed a logical progression going from a project manager, to head of product, to business development manager with one of the world's most respected and valuable brands. Dmitry has a complete profile in terms of business development, however his speciality lies in new business growth and retail channel expansion. A frequent keynote at conferences all across the world, Dmitry's life experience and knowledge is something to marvel at.

Session details

Brand building is a fine art and demands careful navigation and understanding of a plethora of ever-changing factors. With the perpetual cultural, intellectual, and social evolution of customers, brands must follow suit to remain relevant. The most successful ones stay ahead of the curve and contribute to the genesis of customer expectations. This session will focus on a modern approach in brand building - integrating digital and tech - in Asia:

• Why modern brand building is different today, especially in Asia?
• Why Asia is not one homogeneous region but a melting pot of culture, tradition, various stages of urbanization?
• Who is the Asian consumer? Why is localization important and what are the key trends to capitalize and focus on?
• How leading tech companies in Asia are challenging the status quo and creating a new approach in Customer Experience (CX)?
• How can European companies learn from Asia’s enormous growth?
• What can European companies do to break into Asian markets and how can it be relevant to a digitally savvy market that’s also fast aging with the largest, and fastest growing affluent and middle class in the world?

Speaker`s bio

For over 20 years, Jacqueline combines in-depth analytics and strategic thinking in brand development, identifying and activating strategic growth opportunities for clients across diverse industries, recently earning recognition as one of the World's Most Influential Marketing Leaders by the World Marketing Congress. She has served as the lead strategic advisor on a variety of engagements in Asia and globally, instrumental in driving significant value creation with clients such as SAP, Fox Networks, AXA, BNP Paribas Cardif, DBS Bank, Fullerton Financial, Temasek Holdings, CapitaLand, Bank Mandiri, Credit Suisse, Standard Chartered Bank, China Airlines, Shangri-la Hotel, Coke, P&G, Bandai Japan, PSA, Vodafone, Philips, Telkom, and many more.

Session details

Cross-border eCommerce is one of the largest business possibilities today. If you have a great product, people in need will appreciate it no matter their geographical location, however, reaching them is not enough. There's competition, culture, mentality, market understanding, pricing, and countless other things standing in your way. Learn how to defang the challenges of new markets with Anders and take your business global. Anders will talk about the following:

• Overview of the Nordic markets
• Commons reasons why eCommerce companies fail in new markets
• How to overcome the challenges of new markets
• Concrete tips and tricks that have worked for other companies entering the Nordics

Speaker`s bio

Anders has helped 15+ stores enter new markets, such as the Nordic market, as well as the Spanish and British ones, including his own running equipment business that was eventually bought by the leading online shoe store in the Nordics. With a keen eye for opportunity, a deep market understanding, and plentiful experience in cross-border eCommerce, Anders has worked with businesses of all types and sizes. Anders' decade-worth of knowledge has been amassed from his many successes, as well as the occasional mishap, that always leaves a far more powerful lesson. All of these insights have helped comprise a unique understanding regarding entering new markets, which Anders will share with eCOM360's attendees!

Session details

Email is the king of cost-efficient marketing channels. In an era where everything is becoming increasingly personalized and individual-oriented, email retains relevance offering exactly the same thing it has offered for decades - a digital channel for building long-lasting and personal relationships, which happens to be the hot topic of modern digital marketing. How to leverage email to turn leads into fans, how to retain a personal approach in spite of automation, and how is email's potential employed in 2019 - join Janis for a riveting session that will answer the questions above and more:

• Sales automation = Marketing automation
• Email is the connective tissue of all marketing channels
• 1:1 Automation = Goldmine
• Use email to build relationships & serve - only those clients respect and love you will buy again and again!
• Customer lifecycle email marketing
• 3 email marketing trends in 2019

Speaker`s bio

A visionary that understands the future of email marketing, over the last 10 years, Janis has founded and led multiple digital marketing agencies to success, with Mailigen and LeaderSend still progressing with ever-increasing relevance. With a passion for enabling other businesses to reach their full marketing potential, Janis has recently taken it a step further and become a board member of the Latvian Startup Association, working on promotion and development of the best & brightest in Latvia. A frequent participant in workshops, meetups, and conferences of all sizes, Janis' passion & expertise shines through every time he takes to the stage.

Session details

This session is neither about eCommerce, nor the digital world. It’s about turning your fears into your most powerful driving forces and propelling yourself towards growth and success. Walking on shattered glass is similar to firewalking. Glass walking is yet another way to show how the impossible is just a perspective. The Glass walk itself reveals the importance of paying attention in a very specific way. It is the mastery of this specific type of focus and the overcoming of your own negative belief system that can be developed through Glass walking, thus changing your mindset in a truly powerful way.

Speaker`s bio

You will be guided by Baiba Kļava- Vecvanaga at Fire-hawk.eu, who leads Glass Walk events around the world for Entrepreneurs, Executives, Business professionals, Professional Athletes and others willing to grow personally.